CategoryWomen's and men's boards
Promotional and brand ambassador modeling
Event, sampling and brand-ambassador work. Personality and reliability matter; age rules are the only published numbers.
Last verified
What matters most
Being 21+ for alcohol sampling, and how comfortable you are with people and on camera.
01Requirements
What agencies and rules actually say
- 01Alcohol sampling and brand-ambassador listings usually require you to be 21+, often with TIPS or responsible-service training.[26]
- 02The Beer Institute's advertising code says models and actors "must still be a minimum of 25 years old".[25]
- 03Our rubric gives promo age 0.85 at 18–20 and 1.0 at 21+, and weights on-camera presence at 45%.[63]
Worth knowing
Promo work usually runs through event staffing firms, which we haven't verified, so no agency in our directory is matched to promo.[63]
02Fixed vs changeable
What you can work on here
Fixed
- Age
Changeable
- On-camera presence
- Digitals quality
- Your submission kit
03Verified agencies
Agencies with this board
No agency in our verified directory has this board yet. We only list agencies whose application pages we checked by hand.
04Digitals
What to send
- Kim Dawson asks for four digitals (portrait, full length, smiling, profile). Phone photos are fine in soft natural light, with "no filters, makeup, hats, or sunglasses".[3]
- Heffner wants a headshot, full body, ¾ and side profile: no filters or retouching, a neutral background, natural light, "No makeup, natural hair".[5]
- Ford asks for a "clean face with absolutely no makeup", hair pulled back and a form-fitting outfit.[12]
- The Campbell Agency asks for a smiling headshot, a non-smiling headshot, a ¾ shot and a full body shot, with minimal makeup.[4]
05Questions
Asked, answered.
Can I do promo work at 18?
Many events hire from 18, but alcohol sampling is usually 21+ and beer advertising needs 25+.
Free · 3 minutes · 18+
See where you fit in all 12.
Twelve categories, checked against what agencies publish. Free, about 3 minutes, adults 18+.