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CategoryWomen's and men's boards

UGC creator requirements

User-generated content for brands. No height, size or experience rules; consistency and disclosure do the work.

Last verified

What matters most

Posting consistently, being comfortable on camera, and disclosing every paid post.

Published height range

No published height range for this category.

Check a specific height

01Requirements

What agencies and rules actually say

  1. 01
    Billo, a UGC platform, requires creators to be 18+ and live in the US, Canada, the UK or Australia, and says "No professional experience or social media presence is required."[27]
  2. 02
    The FTC requires material connections with a brand to be disclosed with the endorsement itself.[28]
  3. 03
    Our rubric weights posting cadence and on-camera presence at 25% each, followers at 20% and engagement at 15%.[63]
  4. 04
    10 verified agencies in our directory have a board we map to ugc creator: BMA Models, Body London, Donna Baldwin Agency, Fashion Model Management, HK Talents and New York Model Management and 4 more.

    BMA Models · Body London · Donna Baldwin Agency · Fashion Model Management · HK Talents · New York Model Management · Next Management · The MiLK Collective

Worth knowing

Billo and similar services are platforms, not agencies. We list them as platforms only.[27]

02Fixed vs changeable

What you can work on here

Fixed

  • Nothing in this category is fixed.

Changeable

  • Posting cadence
  • Engagement
  • Followers
  • On-camera presence
  • Digitals quality

03Verified agencies

Agencies with this board

Official page · Free to apply · Never pay to be seen

04Digitals

What to send

  • Kim Dawson asks for four digitals (portrait, full length, smiling, profile). Phone photos are fine in soft natural light, with "no filters, makeup, hats, or sunglasses".[3]
  • Heffner wants a headshot, full body, ¾ and side profile: no filters or retouching, a neutral background, natural light, "No makeup, natural hair".[5]
  • Ford asks for a "clean face with absolutely no makeup", hair pulled back and a form-fitting outfit.[12]
  • The Campbell Agency asks for a smiling headshot, a non-smiling headshot, a ¾ shot and a full body shot, with minimal makeup.[4]

The digitals guide · Free digitals kit

05Questions

Asked, answered.

Do I need followers to do UGC?
Billo says no social media presence is required. Brands buy the content, not your audience.

Free · 3 minutes · 18+

See where you fit in all 12.

Twelve categories, checked against what agencies publish. Free, about 3 minutes, adults 18+.

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